When Max, a young poet hires a marketing company to turn his suicide-by-jumping into a mass-media spectacle, he finds that his subversive intentions are quickly diluted into a reactionary gesture, and his motivations are revealed as a desperate attempt to seek attention through celebrity. Disillusioned poet Max decides to commit suicide, but rather than making it a quiet affair, Max contacts the local media so that, he hopes, his name will live on. On the appointed day, however, Max suddenly has a change of heart, but with an eagerly expectant media in attendance, he finds that he is no longer in control of events.